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IBM Data and AI Ideas Portal for Customers


Shape the future of IBM!

We invite you to shape the future of IBM, including product roadmaps, by submitting ideas that matter to you the most. Here's how it works:

Post your ideas

Post ideas and requests to enhance a product or service. Take a look at ideas others have posted and upvote them if they matter to you,

  1. Post an idea

  2. Upvote ideas that matter most to you

  3. Get feedback from the IBM team to refine your idea

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The IBM team may need your help to refine the ideas so they may ask for more information or feedback. The product management team will then decide if they can begin working on your idea. If they can start during the next development cycle, they will put the idea on the priority list. Each team at IBM works on a different schedule, where some ideas can be implemented right away, others may be placed on a different schedule.

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Some ideas can be implemented at IBM, while others may not fit within the development plans for the product. In either case, the team will let you know as soon as possible. In some cases, we may be able to find alternatives for ideas which cannot be implemented in a reasonable time.

Additional Information

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Status Submitted
Workspace Watson Assistant
Created by Guest
Created on Jul 9, 2018

Determining Personality type to help in e-business using IBM Watson

For e-commerce based companies, it is worth important to know about their customers. Different solutions are used to become aware of their customers expected response. Normally companies use old data of their customers, analyze it and finally offer some products based on this analysis. E-Commerce is and example just to explain the idea and use case, but we can extend and expand this based on different trades of life.

But in my opinion it is not effective to just know about the past history of a customer to predict the expected behavior of a customer. Although it can be helpful, but still is has great room to do more accurate predictions about the customer behavior.

THE IDEA:

Based of this problem, I tried to think of an idea to make use of social media data to identify Personality types ( based on Mayers Briggs personality types). We will make use of this data using IBM Watson to determine the personality types. Once we determine the personality types, then we can extend our personality analysis based on different trades.

 

BENEFITS:

Following fields can be benefited with this idea.

- We can predict the behavior of a customer more precisely based on social media data related to him. Because it is not necessary for any customer who buys a product regularly would buy the same if he is in a different mud (based on social activities).

- Air lines can offer promotional tickets to customers, if they can predict that he might be planning for a trip in coming days.

- Recruiting agencies can determine the interpersonal skills at first and filter out the key persons out of thousands.

- and many more applications...

 

- All the industries that want users to be better predicted for their system.